Our Team - Introducing our Head of Sales & Partnerships

September 6, 2023
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We talk to Rob about why Auderli is making him so impatient.

A little Intro please?

I'm Rob Searle, I'm a family man who loves adventure, DIY, holidays… I’m probably a good example of a workaholic - I’m always doing something unless I’m hanging out with my wife, the children or friends and family.

I’m a  peoples person who has lived and breathed sales & marketing my entire life.  I have over 20 years experience working in London for some amazing businesses, both global corporate brands as well as smaller founder-led companies.  From a salesperson to sales manager, right through to heading up commercial & partnership strategy, I’ve always run large, successful sales and marketing teams in a number of sectors from hospitality to construction, recruitment to SAS and fintech.  I’m really proud of what I have achieved.

I have scaled a number of businesses and I’m hugely passionate about building, growing, and developing people along the way.  Surrounding myself with great people is ultimately what drives me to be successful and happy in what I do.

What made you want to work for Auderli?

That's an easy one – I met Steve and loved the prospect of working with him and the team. From day one Auderli was always something I could sell, for one reason only. It's impossible to give me a reason why you don't want Auderli.

What are you most proud of?

Having the opportunity to take Auderli to market. It's a fantastic product that I genuinely believe can really help people. I've already met some great people and formed some exciting partnerships for Auderli. I've worked on Auderli from the beginning and it's a real buzz to see the idea come to life and begin to gain traction in the market.

What has been your biggest challenge?

Patience. In a good way of course! I've spend over twenty years managing teams, launching and growing products. Having things quickly will always be in my DNA. Auderli is a fantastic product, our approach will always be considered but I know what's coming and I can't wait for the product to be firing on all cylinders.

What’s your favourite Auderli feature?

Being able to organise the important stuff now and in the future. Knowing that my family can find everything in one place is really important to me. The peace of mind that Auderli gives is priceless as far as I'm concerned.

What’s in your Auderli?

Everything! I put everything important to me and my family in there. It takes no time at all to do so why wouldn't I? But as far as the fun stuff goes, it has to be my VW Camper Van. My son has already got his eyes on it and he's only six. I've been slowly restoring it and it seems to be going up in value so that's definitely staying in my Auderli.